I.Introduction

The adult industry has been buzzing in 2025. Following last month’s Hong Kong show, the very first Shenzhen International Adult Products Expo (SZI Expo) officially opened on September 17 and ran through the 19th.

Honestly, I expected a relatively modest event since it was their debut—but the moment I walked in, I realized I had seriously underestimated it. The venue was packed, every booth swarmed with curious visitors.

This year’s SZI Expo spans an impressive 20,000 square meters and brought together more than 450 exhibitors, covering nearly every corner of the adult industry. From sex toys and dolls to lingerie, BDSM gear, sexual wellness, and health products—you name it, it was there.

While it hasn’t yet reached the size of Guangzhou’s long-established trade fair, the highlights were just as compelling. And without a doubt, sex dolls stole the show as the star attraction.

Among the standouts this year were ultra-light silicone bodies, AI companion sex dolls, and fantasy-themed creations like elf-inspired designs. The result? A dazzling blend of technology and imagination that turned the expo into a true celebration of innovation and desire.

II . Star Exhibitors

1. Jinsan Factory

When it comes to the “big brother” of this expo, Jinsan is undoubtedly the name that stands out. As one of the world’s most renowned sex doll manufacturers, Jinsan owns a portfolio of well-known brands including WM Doll and Galatea Doll, and it has consistently been one of the main highlights at major trade shows.

What really caught everyone’s attention this time was their Robot Zone. On display were hyper-realistic robotic heads capable of eye movement, head rotation, and AI-powered conversation. Visitors could even explore additional interactive functions through a control panel at the back.

The sleek, futuristic head mounts added an extra layer of sci-fi flair, perfectly holding the doll heads in place and making the showcase even more impressive.

AI Robot Showcase:

The crowd was so dense at the expo that I didn’t get a chance to shoot a video on-site, but you can still get a sense of its charm through the product video.

2. IRONTECH DOLL

When it comes to the most “luxurious” booth at this exhibition, Irontech Doll undoubtedly takes the crown. Among all the exhibitors, Irontech’s display area was a true “giant,” occupying the largest space and showcasing not just one but three of its brands—Irrontech, Real Lady, and Sigafun—all together in one place, making a strong impression.

Their newly launched Oriental Series was placed in a prominent spot, instantly recognizable for its unique aura. The recently introduced PornStar Series also made an appearance, with striking looks and makeup designs that easily caught the eye. And the highlight? The latest AIO 164cm Celine doll was unveiled right on-site, drawing plenty of second glances.

As always, their product lineup was impressively diverse: Irontech Doll covers a wide range of styles, from sweet and innocent to mature and sophisticated; the Real Lady series emphasizes premium quality and exquisite detail with an uncanny level of realism;

while Sigafun focuses on variety, practicality, and value, offering an array of dolls and torso models. The overall message of their booth was clear—whatever your taste, you’ll find something to fall in love with here.

Step closer, and you’ll immediately be struck by Irontech’s mastery of “detail work.” Their craftsmanship in S+ grade body makeup is simply top of the industry: freckles, pigmentation, even the tiniest skin textures are faithfully recreated, making the dolls nearly indistinguishable from real people. The touch is equally impressive—soft and natural, almost like real skin.

3. SE DOLL

At SE Doll’s booth, in addition to several distinctive ELF dolls, they also showcased their flagship intelligent interactive robots. What really stood out was the robot doll’s AI chat function, which left quite an impression.

During the demo, staff members conversed with the doll in both Chinese and English. The response had almost no noticeable delay, and the language switching was smooth and natural. Even more impressive, the system can not only recognize language but also detect the user’s tone of voice and adjust its interaction mode accordingly.

This “understanding your mood” design makes it feel like more than just a doll—it’s edging toward the concept of a true AI companion.

4. Funwest Doll

Right next to SE’s booth was Funwest Doll, where the main focus was anime-style dolls. These dolls featured delicate skin textures with a very natural feel and excellent tactile quality. Some of the heads in particular were incredibly detailed. For fans of anime-inspired designs, this booth was definitely a highlight not to be missed.

5. Top-Fire Doll

At the Top-Fire Doll booth, the actual products looked far better than in the promo pictures. On display were several Top-Fire dolls as well as one Orange In doll. The overall appearance was highly refined, and the skin texture felt pleasantly natural—much more lifelike than in the factory photos. Their products have clearly struck a great balance between portability and realism.

III.Other Exhibiting Brands

 In addition to our regular long-term partners, this exhibition also introduced us to some promising new manufacturers whose products we may consider adding in the future. Each of them showcased unique dolls and accessories, including some highly creative torso models that really stood out.

Here’s a quick rundown of these new brands and their highlights:

1. Ai Zhi Mi – Sex Dolls

Branded as “high cost performance at an affordable price,” they presented a wide range of silicone dolls. The pricing is very accessible, while the appearance and touch were surprisingly satisfying—making them a great choice for entry-level players.

2. Du Ai – Torso Sex Toys

Du Ai specializes in a variety of torso models: half-body, leg models, hip molds, foot molds, and masturbators. The selection was extensive, covering nearly every need. Each product was well-designed, soft to the touch, and reasonably sized—practical while still maintaining realism.

What really drew attention was their male torso with a vibrating penis. Many visitors gathered around to ask questions, and some even tried it out on the spot. Judging by the reaction, this product could very well become a crowd favorite.

Male torso with vibrating penis:

3. Pinsheng –  Sex Furniture

Pinsheng’s main products include hotel-use motorized round beds, heated waterbeds, erotic chairs and sofas, as well as inflatable mattresses and outdoor inflatable sofas. They seem designed for those seeking a more “relaxing” intimate experience.

One highlight at the show was their erotic chair, which combined an inflatable cushion with a dildo attachment. Lightweight and easy to store, it’s perfect for travelers. When in use, the chair provides stable support with multiple play options—an ideal gadget for enjoying intimacy anytime, anywhere.

4. Princess Doll – Sex Swing

This isn’t just an ordinary swing—it offers a completely different kind of sensation. The feeling of weightlessness and excitement makes it especially fresh and fun. Suspended from a door frame or a special stand, it allows for new angles of intimacy. For couples seeking novelty and adventure, the swing instantly sets the mood.

5. Mind with Heart Robotics – AI Doll

The showstopper here was undoubtedly their AI doll. Its biggest highlight is the ability to make natural facial expressions such as blinking and eye movement. The motions were smooth and realistic, giving the impression of genuine interaction.

Video display:

IV. Conclusion

Overall, sex dolls—one of the most talked-about segments in the adult products industry—are rapidly advancing toward greater intelligence and higher precision. Although the Shenzhen exhibition wasn’t massive in scale, the new technologies and details on display already gave a clear glimpse of where the industry is heading.

It’s safe to say the real “climax of innovation” is still to come. The next Guangzhou Adult Products Expo will likely bring even more groundbreaking products and cutting-edge tech experiences. When the time comes, let’s wait and see—and together witness the next wave sweeping through the adult industry!